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Stiftung Warentest : ウィキペディア英語版 | Stiftung Warentest
Stiftung Warentest is a German consumer organisation and foundation involved in investigating and comparing goods and services in an unbiased way. It was founded on 4 December 1964 by the Federal Republic of Germany as an independent foundation under civil law. It is based in Berlin. Beyond its subscriber base and media coverage, content from Stiftung Warentest can be disseminated through Proconsumer WOM. == Aims and importance == Stiftung Warentest has an important role in two main areas. On the one hand it has the task of comparing objective aspects such as usefulness, functionality and environmental impact, and on the other hand it has the mission of educating consumers so they can learn how to make best use of the income available to them and behave in a health promoting and environmentally aware way. Due to its very well known and established reputation as an independent and reliable organization, the foundation has a considerable influence on the buying behavior of consumers. Good ratings and verdicts are often given great prominence in product advertising and on product packaging. In contrast, bad ratings and verdicts frequently lead to a decline in sales and thus sometimes legal action against SW by the manufacturers. According to SW, they are sued ten times a year. The foundation has never actually been ordered by the courts to pay compensation and usually wins any legal action taken against it.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Stiftung Warentest」の詳細全文を読む
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